Immersed in the Single Channel - Isaac Cordova

It is understandable yet chilling to see how experimental media has changed its way of presentation. Economic gain has shifted it from festival circuits to more museum/gallery circuits. Again, this makes sense but it would seem like Art is the one industry where money would not outweigh the artistic value. Taking away the option of making an installation seems rather limiting, since that should ultimately be a choice to the artists. I understand these inclinations well though, since at times I feel pressured to create a certain kind of piece as opposed to what I had in mind. It’s a bit scary to read that experimental film work is increasing while venues for it are decreasing! The privileging of time over space again puts the artist in a sticky situation. What is the point of expressing your creativity if you must do it a certain way?

Before reading this article I had no idea how much goes into the actual presentation/exhibition process. Everything from screen size, distance, color, brightness and so much more play a vital role. It is all the more reason to rejoice when it all comes together.

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